![]() In addition, there’s something to be said for this data coming directly from the horse’s mouth, so to speak.” Its primary function is for tracking your site’s performance in search results, but it also provides information on technical SEO, backlinks to your site, and crawler data. “One handy feature is the ‘inspect URL’ search bar, which shows when your site was last crawled and indexed by Google.”ĭan Rawley from TwinklHive SEO Service is of the same opinion: “I find Google Search Console to be the most helpful free SEO tool for the sheer amount of applications it offers. “It allows you to track the performance of your linked sites from a single dashboard, and easily see the search queries that are bringing you traffic. “An obvious yet sometimes overlooked free tool from Google,” insists Spaceguard Ltd.’s Nick McKay. How it helps: Keyword research, rank tracking, on-page SEO, analytics, technical SEO Tied for third place as the top free SEO tool are AnswerThePublic, Ubersuggest, and Moz, with 14% of marketers noting them as tools to try. Following that, 15% say Google Analytics is the next best free SEO tool. ![]() Note that Google Search Console (GSC) takes the lead, with 29% of marketers voting it as the top free SEO tool they use. Of the free SEO tools mentioned, here are the top ones used by the majority of marketers. ![]() Only 1% of marketers said free tools helped with 10% or less of their search engine optimization tasks. Another 16% said SEO tools helped with about 41%–50% of their work. Interestingly, 19% said they could complete over half their work, between 61%–71%, with free tools. Only 3% of the surveyed respondents pay for nine or more SEO tools.īut how do free SEO tools compare to paid ones? We asked marketers about that too, focusing on how much of their optimization-related work is completed using free tools. Another 25% use two paid SEO tools, and 18% use three paid SEO tools. Surprisingly, 11% of the marketers use nine or more free SEO tools, and only 2% are using just one free SEO analysis tool.Īs for paid SEO tools, 35% of marketers say they pay for only one SEO tool. Another 21% use three free SEO tools, whereas 19% use four free SEO tools. The results were pretty interesting, with 28% of them saying that they use five free SEO tools. These are tools that offer high value at zero cost, which makes them a match made in heaven.Īre you ready to get your hands on the best free SEO tools out there? Dig in.īut first: How many free and paid SEO tools do marketers use? In some cases, you don’t even need to shell out any money to improve your site’s search engine optimization. Luckily, awesome SEO tools don’t always have to be costly. The right SEO tools can not only take manual work (such as finding broken links) off your plate, but also help to improve your SEO game in no time.
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